Whether you are new to advertising or you have been experimenting with Ads Manager for a while, I’m here to help everything make so much more sense. I am looking to start a movement, the 5-figure launch movement, and beyond. And we might start small with a successful launch, but it is still a movement.
And that’s exactly what this guide is here to do…
So let’s do this!
Here are my 7 tested and proven steps to amplify your next launch.
1. Know your Goals
This goes without saying. I often see business owners jumping to spend on Ads without thinking about what they are trying to achieve.
Before you do anything, you need to know what it is you want to achieve with your ad campaign.
- What are you trying to accomplish with advertising?
- Why are you running ads?
- What specific goal are you working towards in your business?
Remember, everything you do on social media should align with the objectives you have as a business. So, revisit them, ensuring that your ad campaign contributes to the bigger goals you have set.
The objectives you set is the foundation of your planning, so always start with the end in mind:
- Are you looking to promote a new product or offer to existing customers?
- Are you trying to reach new audiences and introduce them to your world?
- Are you aiming to simply get more eyes on a video you have created?
2. Know your Audience
Before we get into full gear, let’s focus on a really important element of your online strategy: your target audience, aka Ideal Customer.
You have to have a clear understanding of who your target audience is.
Remember, you can’t be everything to everyone. Who are you trying to reach? Who do you want to work with and what problems can you solve them? It’s important to define these people narrowly – get super specific about their interests, their fears, their dreams and their problems.
Who are they following? Where do they live? What are their demographics?
The segmentation will provide a broad picture of your ideal customer enabling a finely targeted approach to be developed.
- What is their demographic information?
- What does a day in their life look like?
- What are their pain points? What keeps them awake at night and you can help them with.
- What do you help them solve?
- What do they value most?
- What are their goals?
- Where do they go for information?
- What experience are they looking for when seeking out your products or services?
- What are their most common objections to your product or service?
3. Know your KPIs
How many leads do I need to generate?
No of Sales Required: ______________
Sales Conversion Rate:(if estimating or first time launch, use 2%) __________%
No of Leads Required:(No of sales/sales conversion rate)__________________
LAUNCH OUTCOME Example: If you want 20-course sales, and estimate you will convert leads to sales at 2%, you would need 1000 leads to generate the sales (20/2%=1000)
4. Optimise your Facebook™ Page
What better way to showcase what you are working on? Update your About Section on Facebook™ as well as the BIO on all of your other social media channels that you are using and change your covers to showcase your free Lead Magnet or your Next Offer.
Let’s start with the basics. Make sure your Facebook™ Page is fully optimised. And that means having the following:
- Profile photo & Cover Image
- Detailed About section
- Contact details
- Website link
What this means is filling in all the fields with persuasive content & details about the services you are offering.
Got a Photo? Make sure you are not a faceless business.
Use your Facebook™ page to give people an insight into the real you, your story and how you can help your audience in these interesting times.
In addition to optimising your social media channels sharing valuable content with your audience, schedule some Lives as when you start promoting, those ads get a lower cost per click.
Being consistent and persistent on your page will help your reach and engagement to go up.
5. Tell Your Story, Build Trust First
People want to know, like and trust you before they hand over their money.
Why should someone click on your ad promoting your product or service if they have an idea who you are?
The easiest way to build this connection is with regular and consistent free content. Content that adds value to their lives in some way.
Telling your story and connecting with them before placing an ad to sell your stuff will get you much more traction and create a relationship with your audience, leaving them to want to find out more about your business and your offers.
You should also be emailing your list regularly and sharing your free content with them. Otherwise, when you email them details of your launch, they’ll be scratching their heads wondering who you are.
6. Talk About Results
Which sounds more believable:
“I can triple your revenue” or “Let me tell you about how I helped Jane triple her revenue”.
It’s all well and good promising to do something, but how does the reader know you’re legit? How do they know that you’re not just making false promises?
Also, share Testimonials from previous clients. The more concrete proof to back up your expertise, the more reasons to believe the reader has.
7. Tell Them What to do Next: Give a Call to Action
Once your reader has read through your ad, what do you want them to do next?
Don’t leave them to guess about what the next step is – tell them. Maybe you want them to click through and read your blog post, or watch your video, or click to shop. Spell it out in black and white for them.
Use action words (like “click” or “watch” or “shop”) and tell them exactly what to do.
Here are some examples below:
- Click now to shop
- Watch the video below
- Download now
- Click to message
- Click to enquire now
- Tag a friend in the comments
Now you’re ready to plan your next Ads campaign (and with an engaged audience you can finally make your way over to Ads Manager!) I hope you’ve found this guide useful and it helps you to plan, create a pre-launch plan so that you can start running powerful ads that reach the right people, and generate results for your business!
